IMPACT OF ENTREPRENEURIAL MINDSET AND DIGITAL TRANSFORMATION ON THE PERFORMANCE OF FAMILY BUSINESSES IN JOS NORTH LOCAL GOVERNMENT AREA, PLATEAU STATE.

Abstract Family businesses contribute significantly to employment generation, wealth creation, and economic development in Nigeria. However, many family-owned enterprises continue to face performance challenges arising from limited entrepreneurial capabilities and slow adoption of digital technologies. This study examined the impact of entrepreneurial mindset on the performance of family businesses in Jos North Local Government Area of Plateau State, with digital transformation serving as a mediating variable. A quantitative cross-sectional survey design was adopted, and primary data were collected from 300 owners and managers of family businesses using structured questionnaires. Data were analysed using descriptive statistics, Pearson correlation, simple linear regression, and hierarchical regression analysis. The findings revealed that entrepreneurial mindset significantly improves family business performance and positively influences digital transformation. Digital transformation also exerts a significant positive effect on business performance and partially mediates the relationship between entrepreneurial mindset and organizational performance. The study concludes that entrepreneurial-minded business owners who embrace digital technologies are better positioned to improve operational efficiency, competitiveness, and long-term sustainability. The study recommends that family business owners strengthen entrepreneurial capabilities while investing in appropriate digital technologies to enhance business growth and resilience.