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Research Article
Vol. 1, Issue 1
EFFECT OF GREEN PRODUCT AND GREEN PRICE ON CUSTOMER’S COMMITMENT IN JOS SOUTH LOCAL GOVERNMENT AREA OF PLATEAU STATE
The growing environmental challenges facing Nigeria and the global community have heightened the need for sustainable consumption patterns. Consequently, businesses are under increasing pressure to adopt environmentally responsible practices and offer eco-friendly products, reflecting a shift toward sustainable consumer behaviour. Green marketing h...
