Adegoke Omofolasaye Omobolanle

EFFECT OF GREEN PRODUCT AND GREEN PRICE ON CUSTOMER’S COMMITMENT IN JOS SOUTH LOCAL GOVERNMENT AREA OF PLATEAU STATE

The growing environmental challenges facing Nigeria and the global community have heightened the need for sustainable consumption patterns. Consequently, businesses are under increasing pressure to adopt environmentally responsible practices and offer eco-friendly products, reflecting a shift toward sustainable consumer behaviour. Green marketing h...

Assessing the Effect of Strategic Positioning on Institutional Competitiveness of Selected Private Universities in Southwest Nigeria

This study examined the effect of strategic positioning on institutional competitiveness among selected private universities in Southwest Nigeria. An observational cross-sectional research design based on secondary institutional data was adopted. The population comprised 53 accredited private universities in Southwest Nigeria, but limited to 25 pri...